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"When to launch a sales promotion for online fashion products? An empirical ..."

Haiqing Hu, Pandu R. Tadikamalla (2020)

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DOI: 10.1007/S10660-019-09330-1

access: closed

type: Journal Article

metadata version: 2020-12-01

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Haiqing Hu, Pandu R. Tadikamalla:
When to launch a sales promotion for online fashion products? An empirical study. Electron. Commer. Res. 20(4): 737-756 (2020)

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