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"A persuasive-based latent class segmentation analysis of luxury brand ..."
Estrella Díaz, David Martín-Consuegra, Hooman Estelami (2016)
- Estrella Díaz, David Martín-Consuegra, Hooman Estelami:
A persuasive-based latent class segmentation analysis of luxury brand websites. Electron. Commer. Res. 16(3): 401-424 (2016)
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