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"A persuasive-based latent class segmentation analysis of luxury brand ..."

Estrella Díaz, David Martín-Consuegra, Hooman Estelami (2016)

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DOI: 10.1007/S10660-016-9212-0

access: closed

type: Journal Article

metadata version: 2020-03-13

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Estrella Díaz, David Martín-Consuegra, Hooman Estelami:
A persuasive-based latent class segmentation analysis of luxury brand websites. Electron. Commer. Res. 16(3): 401-424 (2016)

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