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"What motivates consumer to engage in microblogs? The roles of brand post ..."

Xiumin Chu et al. (2022)

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DOI: 10.1007/S10660-020-09435-Y

access: closed

type: Journal Article

metadata version: 2022-06-02

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  - https://dblp.org/rec/journals/ecr/ChuLCDT22
Xiumin Chu, Ye-Zheng Liu, Xiayu Chen, Zhengping Ding, Shouzheng Tao:
What motivates consumer to engage in microblogs? The roles of brand post characteristics and brand prestige. Electron. Commer. Res. 22(2): 451-483 (2022)

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