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"Assesing the success of private labels online: differences across ..."
Marta Arce-Urriza, Javier Cebollada (2018)
- Marta Arce-Urriza
, Javier Cebollada
:
Assesing the success of private labels online: differences across categories in the grocery industry. Electron. Commer. Res. 18(4): 719-753 (2018)
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