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"Understanding the impacts of user- and marketer- generated content on free ..."

Kexin Zhao, Peiqin Zhang, Hsun-Ming Lee (2022)

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DOI: 10.1016/J.DSS.2021.113684

access: closed

type: Journal Article

metadata version: 2022-02-03

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Kexin Zhao, Peiqin Zhang, Hsun-Ming Lee:
Understanding the impacts of user- and marketer- generated content on free digital content consumption. Decis. Support Syst. 154: 113684 (2022)

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