"Dynamic dual adjustment of daily budgets and bids in sponsored search ..."

Jie Zhang et al. (2014)

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DOI: 10.1016/J.DSS.2013.08.004

access: closed

type: Journal Article

metadata version: 2024-02-05

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Jie Zhang, Yanwu Yang, Xin Li, Rui Qin, Daniel Zeng:
Dynamic dual adjustment of daily budgets and bids in sponsored search auctions. Decis. Support Syst. 57: 105-114 (2014)

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