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"Broad or exact? Search Ad matching decisions with keyword specificity and ..."

Shuai Yang, Joseph Pancras, Yiping (Amy) Song (2021)

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DOI: 10.1016/J.DSS.2021.113491

access: closed

type: Journal Article

metadata version: 2023-12-17

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  - https://dblp.org/rec/journals/dss/YangPS21
Shuai Yang, Joseph Pancras, Yiping (Amy) Song:
Broad or exact? Search Ad matching decisions with keyword specificity and position. Decis. Support Syst. 143: 113491 (2021)

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