"AdPalette: an algorithm for customizing online advertisements on the fly."

Gilbert G. Karuga et al. (2001)

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DOI: 10.1016/S0167-9236(01)00104-X

access: closed

type: Journal Article

metadata version: 2020-02-20

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Gilbert G. Karuga, Andriy M. Khraban, Suresh K. Nair, Daniel O. Rice:
AdPalette: an algorithm for customizing online advertisements on the fly. Decis. Support Syst. 32(2): 85-106 (2001)

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