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"Enhancing brand love, customer engagement, brand experience, and ..."

Chia-Lin Hsu (2023)

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DOI: 10.1016/J.DSS.2023.114020

access: closed

type: Journal Article

metadata version: 2023-12-23

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Chia-Lin Hsu:
Enhancing brand love, customer engagement, brand experience, and repurchase intention: Focusing on the role of gamification in mobile apps. Decis. Support Syst. 174: 114020 (2023)

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