"Optimal dynamic advertising policy considering consumer ad fatigue."

Rui Guo, Zhengrui Jiang (2024)

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DOI: 10.1016/J.DSS.2024.114323

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type: Journal Article

metadata version: 2024-10-09

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Rui Guo, Zhengrui Jiang:
Optimal dynamic advertising policy considering consumer ad fatigue. Decis. Support Syst. 187: 114323 (2024)

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