"Ontological analysis of web surf history to maximize the click-through ..."

Jason K. Deane, Praveen Pathak (2009)

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DOI: 10.1016/J.DSS.2009.04.001

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type: Journal Article

metadata version: 2024-10-06

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Jason K. Deane, Praveen Pathak:
Ontological analysis of web surf history to maximize the click-through probability of web advertisements. Decis. Support Syst. 47(4): 364-373 (2009)

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