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"What drives consumers to spread electronic word of mouth in online ..."

Christy M. K. Cheung, Matthew K. O. Lee (2012)

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DOI: 10.1016/J.DSS.2012.01.015

access: closed

type: Journal Article

metadata version: 2020-02-20

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Christy M. K. Cheung, Matthew K. O. Lee:
What drives consumers to spread electronic word of mouth in online consumer-opinion platforms. Decis. Support Syst. 53(1): 218-225 (2012)

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