"Will firm's marketing efforts on owned social media payoff? A ..."

Hsin-Lu Chang et al. (2018)

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DOI: 10.1016/J.DSS.2017.12.011

access: closed

type: Journal Article

metadata version: 2020-02-20

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Hsin-Lu Chang, Yen-Chun Chou, Dai-Yu Wu, Sou-Chein Wu:
Will firm's marketing efforts on owned social media payoff? A quasi-experimental analysis of tourism products. Decis. Support Syst. 107: 13-25 (2018)

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