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"Multichannels Strategy Implementation: The Role of Channel Alignment ..."

David W. Wallace, Jean L. Johnson, U. N. Umesh (2009)

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DOI: 10.1111/J.1540-5915.2009.00254.X

access: closed

type: Journal Article

metadata version: 2020-03-13

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David W. Wallace, Jean L. Johnson, U. N. Umesh:
Multichannels Strategy Implementation: The Role of Channel Alignment Capabilities. Decis. Sci. 40(4): 869-900 (2009)

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