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""Do as I Do and Not as I Say": Exploring Price-Oriented Maverick Buying ..."

Marc A. Scott, Gerard Burke, Joseph G. Szmerekovsky (2018)

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DOI: 10.1111/DECI.12262

access: closed

type: Journal Article

metadata version: 2020-03-13

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Marc A. Scott, Gerard Burke, Joseph G. Szmerekovsky:
"Do as I Do and Not as I Say": Exploring Price-Oriented Maverick Buying During Supplier Selection. Decis. Sci. 49(1): 25-64 (2018)

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