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"When to Mass Customize: The Impact of Environmental Uncertainty."

Gensheng (Jason) Liu, Rachna Shah, Emin Babakus (2012)

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DOI: 10.1111/J.1540-5915.2012.00374.X

access: closed

type: Journal Article

metadata version: 2020-03-13

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Gensheng (Jason) Liu, Rachna Shah, Emin Babakus:
When to Mass Customize: The Impact of Environmental Uncertainty. Decis. Sci. 43(5): 851-887 (2012)

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