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"The Competitive Impact of Targeted Television Advertisements Using DVR ..."
Bikram Ghosh, Michael R. Galbreth, Guangzhi Shang (2013)
- Bikram Ghosh, Michael R. Galbreth, Guangzhi Shang:
The Competitive Impact of Targeted Television Advertisements Using DVR Technology. Decis. Sci. 44(5): 951-971 (2013)
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