"Hedonic or Utilitarian: The effect of video and text styles on ..."

Mengyao Qi et al. (2025)

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DOI: 10.1016/J.DISPLA.2025.103016

access: closed

type: Journal Article

metadata version: 2025-04-01

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Mengyao Qi, Kenta Ono, Lujin Mao, Makoto Watanabe, Jinghua Huang:
Hedonic or Utilitarian: The effect of video and text styles on consumers' visual attention, mental imagery quality, and purchase intention in online food ordering interfaces. Displays 88: 103016 (2025)

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