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"The successful implementation of customer relationship management (CRM) ..."

Khawaja Asjad Saeed et al. (2011)

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DOI: 10.1145/1989098.1989100

access: closed

type: Journal Article

metadata version: 2020-05-20

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Khawaja Asjad Saeed, Varun Grover, William J. Kettinger, Subo Guha:
The successful implementation of customer relationship management (CRM) system projects. Data Base 42(2): 9-31 (2011)

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