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"The successful implementation of customer relationship management (CRM) ..."
Khawaja Asjad Saeed et al. (2011)
- Khawaja Asjad Saeed, Varun Grover
, William J. Kettinger, Subo Guha:
The successful implementation of customer relationship management (CRM) system projects. Data Base 42(2): 9-31 (2011)

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