"Multivariate Data Analysis of Consumer Behavior of Functional Products: A ..."

Jesús Jaime Moreno Escobar et al. (2023)

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type: Journal Article

metadata version: 2024-02-09

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Jesús Jaime Moreno Escobar, Verónica de Jesús Pérez-Franco, Ana Lilia Coria Páez, Oswaldo Morales Matamoros, Erika Yolanda Aguilar del Villar, Mauro Daniel Castillo-Perez:
Multivariate Data Analysis of Consumer Behavior of Functional Products: A Neuroscience and Neuromarketing Approach to Improve Decision-Making. Computación y Sistemas (CyS) 27(4) (2023)

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