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"How search engine marketing influences user knowledge gain: Development ..."

Sebastian Schultheiß (2023)

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DOI: 10.48550/ARXIV.2301.10086

access: open

type: Informal or Other Publication

metadata version: 2023-01-26

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  - journals/corr/abs-2301-10086
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  - https://dblp.org/rec/journals/corr/abs-2301-10086
Sebastian Schultheiß:
How search engine marketing influences user knowledge gain: Development and empirical testing of an information search behavior model. CoRR abs/2301.10086 (2023)

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