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"Measuring the influence of mere exposure effect of TV commercial adverts ..."

Elisa Claire Alemán Carreón et al. (2019)

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DOI: —

access: open

type: Informal or Other Publication

metadata version: 2019-04-25

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  - electronic edition @ arxiv.org (open access)
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  dblp key:
  - journals/corr/abs-1904-06862
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  persistent URL:
  - https://dblp.org/rec/journals/corr/abs-1904-06862
Elisa Claire Alemán Carreón, Hirofumi Nonaka, Asahi Hentona, Hirochika Yamashiro:
Measuring the influence of mere exposure effect of TV commercial adverts on purchase behavior based on machine learning prediction models. CoRR abs/1904.06862 (2019)

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