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"Incorporating price, advertising and distribution in diffusion models of ..."

Hani I. Mesak (1996)

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DOI: 10.1016/0305-0548(96)81677-7

access: closed

type: Journal Article

metadata version: 2022-03-16

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Hani I. Mesak:
Incorporating price, advertising and distribution in diffusion models of innovation: Some theoretical and empirical results. Comput. Oper. Res. 23(10): 1007-1023 (1996)

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