"On optimum advertising pulsing decisions in a non-stationary market."

Hani I. Mesak (1985)

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DOI: 10.1016/0305-0548(85)90015-2

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type: Journal Article

metadata version: 2020-02-18

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Hani I. Mesak:
On optimum advertising pulsing decisions in a non-stationary market. Comput. Oper. Res. 12(5): 421-435 (1985)

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