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"Brand choice model selection based on consumers' multicriteria preferences ..."
Nikolaos F. Matsatsinis, Andreas P. Samaras (2000)
- Nikolaos F. Matsatsinis, Andreas P. Samaras:
Brand choice model selection based on consumers' multicriteria preferences and experts' knowledge. Comput. Oper. Res. 27(7-8): 689-707 (2000)
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