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"A neural network application to consumer classification to improve the ..."

Frederick Kaefer, Carrie M. Heilman, Samuel D. Ramenofsky (2005)

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DOI: 10.1016/J.COR.2004.06.021

access: closed

type: Journal Article

metadata version: 2020-10-26

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Frederick Kaefer, Carrie M. Heilman, Samuel D. Ramenofsky:
A neural network application to consumer classification to improve the timing of direct marketing activities. Comput. Oper. Res. 32: 2595-2615 (2005)

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