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"The Effects of Message Valence and Listener Arousal on Attention, Memory, ..."

Paul D. Bolls, Annie Lang, Robert F. Potter (2001)

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DOI: 10.1177/009365001028005003

access: closed

type: Journal Article

metadata version: 2020-08-27

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  - journals/commres/BollsLP01
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  - https://dblp.org/rec/journals/commres/BollsLP01
Paul D. Bolls, Annie Lang, Robert F. Potter:
The Effects of Message Valence and Listener Arousal on Attention, Memory, and Facial Muscular Responses to Radio Advertisements. Commun. Res. 28(5): 627-651 (2001)

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