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"On the customer lifetime value: a mathematical perspective."

Rosa Ferrentino, Maria Teresa Cuomo, Carmine Boniello (2016)

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DOI: 10.1007/S10287-016-0266-1

access: closed

type: Journal Article

metadata version: 2020-05-10

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  - https://dblp.org/rec/journals/cms/FerrentinoCB16
Rosa Ferrentino, Maria Teresa Cuomo, Carmine Boniello:
On the customer lifetime value: a mathematical perspective. Comput. Manag. Sci. 13(4): 521-539 (2016)

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