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"Understanding the textual content of online customer reviews in B2C ..."
Dong-Hong Zhu, Zhen Qi Ye, Ya Ping Chang (2017)
- Dong-Hong Zhu, Zhen Qi Ye, Ya Ping Chang:
Understanding the textual content of online customer reviews in B2C websites: A cross-cultural comparison between the U.S. and China. Comput. Hum. Behav. 76: 483-493 (2017)
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