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"The key role of relevance in personalized advertisement: Examining its ..."

Yu-Qian Zhu, Jung-Hua Chang (2016)

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DOI: 10.1016/J.CHB.2016.08.048

access: closed

type: Journal Article

metadata version: 2023-08-28

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Yu-Qian Zhu, Jung-Hua Chang:
The key role of relevance in personalized advertisement: Examining its impact on perceptions of privacy invasion, self-awareness, and continuous use intentions. Comput. Hum. Behav. 65: 442-447 (2016)

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