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"Investigating consumer attitude and intention toward free trials of ..."

Dong-Hong Zhu, Ya-Ping Chang (2014)

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DOI: 10.1016/J.CHB.2013.09.008

access: closed

type: Journal Article

metadata version: 2020-02-18

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Dong-Hong Zhu, Ya-Ping Chang:
Investigating consumer attitude and intention toward free trials of technology-based services. Comput. Hum. Behav. 30: 328-334 (2014)

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