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"Consumer participation and gender differences on companies' microblogs: A ..."

Kem Z. K. Zhang, Morad Benyoucef, Sesia J. Zhao (2015)

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DOI: 10.1016/J.CHB.2014.11.068

access: closed

type: Journal Article

metadata version: 2020-02-18

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Kem Z. K. Zhang, Morad Benyoucef, Sesia J. Zhao:
Consumer participation and gender differences on companies' microblogs: A brand attachment process perspective. Comput. Hum. Behav. 44: 357-368 (2015)

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