"An examination of the celebrity endorsements and online customer reviews ..."

Pei-Shan Wei, Hsi-Peng Lu (2013)

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DOI: 10.1016/J.CHB.2012.08.005

access: closed

type: Journal Article

metadata version: 2020-02-18

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Pei-Shan Wei, Hsi-Peng Lu:
An examination of the celebrity endorsements and online customer reviews influence female consumers' shopping behavior. Comput. Hum. Behav. 29(1): 193-201 (2013)

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