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"Branded mobile application adoption and customer engagement behavior."

Rebecca Jen-Hui Wang (2020)

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DOI: 10.1016/J.CHB.2020.106245

access: closed

type: Journal Article

metadata version: 2021-10-14

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Rebecca Jen-Hui Wang:
Branded mobile application adoption and customer engagement behavior. Comput. Hum. Behav. 106: 106245 (2020)

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