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"When and why is perceived congruity important for in-game advertising in ..."
Shana Verberckmoes et al. (2016)
- Shana Verberckmoes, Karolien Poels
, Nathalie Dens
, Laura Herrewijn, Patrick De Pelsmacker
:
When and why is perceived congruity important for in-game advertising in fantasy games? Comput. Hum. Behav. 64: 871-880 (2016)
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