"Brand value Co-creation in social commerce: The role of interactivity, ..."

Mina Tajvidi et al. (2021)

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DOI: 10.1016/J.CHB.2017.11.006

access: closed

type: Journal Article

metadata version: 2021-01-21

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Mina Tajvidi, Yichuan Wang, Nick Hajli, Peter E. D. Love:
Brand value Co-creation in social commerce: The role of interactivity, social support, and relationship quality. Comput. Hum. Behav. 115: 105238 (2021)

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