Stop the war!

Остановите войну!

for scientists:

default search action

combined dblp search
author search
venue search
publication search

ask others

"Examining the performance of brand-extended thematic-content: The ..."

Kimmo Taiminen, Heikki Karjaluoto (2017)

> Home

Details and statistics

DOI: 10.1016/J.CHB.2017.02.052

access: closed

type: Journal Article

metadata version: 2022-03-16

- view
  - electronic edition via DOI
  - unpaywalled version
  authority control:
- export record
  dblp key:
  - journals/chb/TaiminenK17
- ask others
- share record
  persistent URL:
  - https://dblp.org/rec/journals/chb/TaiminenK17
Kimmo Taiminen, Heikki Karjaluoto:
Examining the performance of brand-extended thematic-content: The divergent impact of avid- and skim-reader groups. Comput. Hum. Behav. 72: 449-458 (2017)

a service of

manage site settings

To protect your privacy, all features that rely on external API calls from your browser are turned off by default. You need to opt-in for them to become active. All settings here will be stored as cookies with your web browser. For more information see our F.A.Q.