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"Doing good while playing: The impact of prosocial advergames on consumer ..."

Yoon Hi Sung, Wei-Na Lee (2020)

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DOI: 10.1016/J.CHB.2020.106244

access: closed

type: Journal Article

metadata version: 2020-03-19

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Yoon Hi Sung, Wei-Na Lee:
Doing good while playing: The impact of prosocial advergames on consumer response. Comput. Hum. Behav. 106: 106244 (2020)

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