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"How consumers cope with location-based advertising (LBA) and personal ..."

Sann Ryu, Yuna Park (2020)

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DOI: 10.1016/J.CHB.2020.106450

access: closed

type: Journal Article

metadata version: 2022-10-02

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Sann Ryu, Yuna Park:
How consumers cope with location-based advertising (LBA) and personal information disclosure: The mediating role of persuasion knowledge, perceived benefits and harms, and attitudes toward LBA. Comput. Hum. Behav. 112: 106450 (2020)

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