"The effect of different animated brand logos on consumer response - - an ..."

Minjing Peng et al. (2023)

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DOI: 10.1016/J.CHB.2023.107701

access: closed

type: Journal Article

metadata version: 2023-03-28

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Minjing Peng, Min Liang, Haiyang Huang, Jiajia Fan, Lidan Yu, Jianjin Liao:
The effect of different animated brand logos on consumer response - - an event-related potential and self-reported study. Comput. Hum. Behav. 143: 107701 (2023)

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