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"Content is king - But who is the king of kings? The effect of content ..."

Johannes Müller, Fabian Christandl (2019)

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DOI: 10.1016/J.CHB.2019.02.006

access: closed

type: Journal Article

metadata version: 2020-02-18

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  - journals/chb/MullerC19
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  - https://dblp.org/rec/journals/chb/MullerC19
Johannes Müller, Fabian Christandl:
Content is king - But who is the king of kings? The effect of content marketing, sponsored content & user-generated content on brand responses. Comput. Hum. Behav. 96: 46-55 (2019)

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