"Consumer attitudes toward blogger's sponsored recommendations and purchase ..."

Long-Chuan Lu, Wen-Pin Chang, Hsiu-Hua Chang (2014)

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DOI: 10.1016/J.CHB.2014.02.007

access: closed

type: Journal Article

metadata version: 2024-10-06

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Long-Chuan Lu, Wen-Pin Chang, Hsiu-Hua Chang:
Consumer attitudes toward blogger's sponsored recommendations and purchase intention: The effect of sponsorship type, product type, and brand awareness. Comput. Hum. Behav. 34: 258-266 (2014)

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