"Consumer behavior in switching between membership cards and mobile ..."

Chia-Ying Li (2018)

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DOI: 10.1016/J.CHB.2017.12.042

access: closed

type: Journal Article

metadata version: 2020-02-18

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Chia-Ying Li:
Consumer behavior in switching between membership cards and mobile applications: The case of Starbucks. Comput. Hum. Behav. 84: 171-184 (2018)

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