"Customization in location-based advertising: Effects of tailoring source, ..."

Sangmee Lee, Ki Joon Kim, S. Shyam Sundar (2015)

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DOI: 10.1016/J.CHB.2015.04.049

access: closed

type: Journal Article

metadata version: 2020-02-18

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Sangmee Lee, Ki Joon Kim, S. Shyam Sundar:
Customization in location-based advertising: Effects of tailoring source, locational congruity, and product involvement on ad attitudes. Comput. Hum. Behav. 51: 336-343 (2015)

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