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"An application of brand personality to advergames: The effect of company ..."

Heejun Lee, Chang-Hoan Cho (2017)

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DOI: 10.1016/J.CHB.2016.12.035

access: closed

type: Journal Article

metadata version: 2020-02-18

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Heejun Lee, Chang-Hoan Cho:
An application of brand personality to advergames: The effect of company attributes on advergame personality. Comput. Hum. Behav. 69: 235-245 (2017)

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