"Effects of negative reviews and managerial responses on consumer attitude ..."

Long Hoang Le, Quang-An Ha (2021)

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DOI: 10.1016/J.CHB.2021.106912

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type: Journal Article

metadata version: 2021-10-14

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Long Hoang Le, Quang-An Ha:
Effects of negative reviews and managerial responses on consumer attitude and subsequent purchase behavior: An experimental design. Comput. Hum. Behav. 124: 106912 (2021)

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