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"The effects of social media based brand communities on brand community ..."
Michel Laroche et al. (2012)
- Michel Laroche, Mohammad Reza Habibi, Marie-Odile Richard, Ramesh Sankaranarayanan:
The effects of social media based brand communities on brand community markers, value creation practices, brand trust and brand loyalty. Comput. Hum. Behav. 28(5): 1755-1767 (2012)
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