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"Consumer perceptions on web advertisements and motivation factors to ..."

Jong Uk Kim, Woong Jin Kim, Sang Cheol Park (2010)

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DOI: 10.1016/J.CHB.2010.03.032

access: closed

type: Journal Article

metadata version: 2020-02-18

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Jong Uk Kim, Woong Jin Kim, Sang Cheol Park:
Consumer perceptions on web advertisements and motivation factors to purchase in the online shopping. Comput. Hum. Behav. 26(5): 1208-1222 (2010)

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