"Does virtual reality affect behavioral intention? Testing engagement ..."

Seok Kang et al. (2021)

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DOI: 10.1016/J.CHB.2021.106875

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type: Journal Article

metadata version: 2022-03-16

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Seok Kang, Sophia Dove, Hannah Ebright, Serenity Morales, Hyungjoon Kim:
Does virtual reality affect behavioral intention? Testing engagement processes in a K-Pop video on YouTube. Comput. Hum. Behav. 123: 106875 (2021)

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