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"Influence of parasocial relationship between digital celebrities and their ..."
Kumju Hwang, Qi Zhang (2018)
- Kumju Hwang, Qi Zhang:
Influence of parasocial relationship between digital celebrities and their followers on followers' purchase and electronic word-of-mouth intentions, and persuasion knowledge. Comput. Hum. Behav. 87: 155-173 (2018)

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